Rags

The Brief

For this high-energy Carnival anthem RAGS, COCO was brought in to deliver a bold and dynamic lyric video designed to captivate audiences and match the track's unrelenting vibe. The challenge was to translate the raw energy of bouyon music into a visual language that felt as infectious as the song itself.

The Approach

We handled the full visual direction, creating a high-impact video packed with rhythmic motion design, kinetic typography, and vibrant textures — all tuned to the beat of bouyon. Each word drop and visual burst was intentionally crafted to amplify the song's infectious energy and celebrate its Caribbean roots.

The Outcome

The lyric video launched to an enthusiastic reception, driving strong engagement across social platforms and cementing the track's visual identity in the Carnival season.